Are you a marketer? If you are then, this article content marketing made simple is really for you. What is content marketing? You might have been hearing of this form of marketing, but do you really know what it is. Content marketing is one of the oldest means of advertising in the world today. Normally when people hear about content marketing, you may think about twitter, Facebook, or even blogs. You may even think about YouTube videos. But this is not really true. Content marketing has been around for quite a long time now, even longer than the internet came into existence. If really this type of advertising has been around for some time now, what then is it really about?
Content Marketing Made Simple
According to the content marketing institute, This simply is a marketing approach that is focused on creating valuable consistent, and relevant content to attract and retain a clearly-defined audience and ultimately to drive profitable customer action. This definition of content marketing is really all there is to it. But for clarity purposes, I will be simplifying it.
This is a business strategy, basically long term. This long term business strategy is aimed at creating a genuine and strong relationship with your targeted audience by providing them with high quality and relevant content consistently. This is what content marketing is all about. And in this article I will be writing solely on the topic, content marketing made simple. Therefore if you want to know all about content marketing, how it works, and how it can be beneficial to your business, this article is for you.
Whenever a client or customer purchases items from you, it simply shows that the said person has chosen you over your competitors and therefore their loyalty is with you. Now getting this new customer and keeping this new customer by providing valuable products is what we refer to as content marketing.
Content Marketing Examples
Although content marketing is an old form of advertising, it can also prove to be very important when done right. Since you now have an idea of what this is and what it is all about, I will be telling you of 8 typical examples of what this form of marketing really is. Some persons really think that this form of marketing makes them vulnerable. Do you want to know why? This shows a side of your business your customers wouldn’t normally see. It is very much similar to dating, and it’s risky! In order to make a great content marketing, I will be giving you some examples with which you can implement on your own end and they are;
Coke’s Share A Coke Campaign
Are you surprised? This very campaign was very popular when it kicked off and if you haven’t or didn’t hear about it then you really are far from civilization. Well to bring you back, continue reading. This campaign gave a lot of persons the ability and opportunity they have all been waiting for in personalizing their favorite drink. Do you know what the term personalization means here? In Australia for example, coke took out the names of the most popular people in the country and then added these names to the bottles. The number of persons in total was 150. The response of people was awesome as they almost went crazy for it. Imagine everyone talking about coke. It’s just like having a time out with one of your most favorite people in the world. What a feeling. Coke actually made people feel special and this is what content marketing should be all about.
Buffers Open Blog
As a marketer or a website owner, you should have come across this platform and what it dies. This platform is social media tracking app and platform. Now, what does it do? This platform allows you to not only schedule posts but also lets you track the growth of your post via social media. Isn’t this wonderful? Instead of skimming the web in search of other ingenuine platforms, you can just make use of this platform as it offers everything you want. On this platform, they help find solutions to specific problems and for specific people. The main aim of this platform is transparency, openness, and trust. They don’t just show you what they can do, but they also show you how to do it. This is just like giving the key to your house to a stranger and not minding what he or she can lay their hands on. With this example of content marketing, you focus all of your time on value and effort as you inform and educate your clients and customers.
Microsoft And Stories
One thing Microsoft is known for is stories and they are really good at it. Do you know that storytelling releases the feel-good hormone oxytocin? Well, this is true as this has been medically proven. And something about users is that they all like a good story. This is one of the basics of content marketing, storytelling. People will always visit your platform and sty when you provide good stories.
Hubspot Inbound Marketing
This is another cool and effective example of content marketing. This platform is a very effective platform when it comes to marketing. It involves attracting, converting, closing, and delighting. This platform offers lots of valuable content that will help your marketing progress. All of the contents and resources on their platform are for free. And they also produce relevant and quality content and this will not only attract people as it will also keep them. Other examples include share as image, GoPro, and visual content, McDonald’s question time, Hootsuite, and a game of social thrones.
A keynote to take here under these contents marketing examples to implement in your marketing strategy is that;
- You tell powerful stories.
- You should personalize where and when possible.
- Be honest and open about content.
- Prioritize quality over quality, but if you think you have the knack for both, go for it.
- Lastly, make use of visual content at all costs.
And that’s it for content marketing examples for now.