Content Marketing Strategy is the plan of action or the steps to follow in content marketing. Content Marketing is a type of marketing strategy that focuses on creating, publishing, and distributing content (products or services) for a targeted audience on the internet.
This type of marketing is an internet form of marketing. The aim of content marketing is to sell out your brand or business to a particular set of people who have an interest in them. This type of marketing helps you gain attention and generate leads, expand your customer base, increase online sales of your products, increase brand presence online, and also helps to engage an online community of your users by building a strong relationship with your users (customers).
Content Marketing Strategy
Content Marketing Strategy refers to the management of any content you own and/ or have created. The content could be visual, written, or downloadable media. Content Marketing Strategy is the piece of your marketing plan which would show who you are and the expertise you bring to your industry.
The well-mapped-out plan for your content marketing to be effective is what is referred to as the strategy. Content Marketing Strategy is then the developed plan to push your content in other to generate leads that would, in turn, increase your audience and also establish your online presence.
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While you develop a Content Marketing Strategy, you need to answer questions like;
Who Would Your Audience Be
This refers to who your targeted audience would be. Knowing who will be reading your content would help you narrow your content towards their possible interest. You may use a content strategy that might be for more than one type of audience. This is known as using a variety of content types. In using this strategy, a variety of channels would be used to reach these different types of audiences.
What Is Your Contents’ Usefulness
The contents you put out there should be able to solve a problem for your audience. If your content does not, then you are likely to lose their interest. Your content should be able to educate, advise, inform, coach, and be insightful for your audience.
What Makes You Unique
One thing you should focus on is the uniqueness of your content. This is because your competitors out there may have similar content. Let your audience know by proving to them that your content is better than the competition out there or at least different from every other.
What Content Formats Would You Use
What kind of formats are you going to use for your content? Are you going to use videos or infographics or blog posts? When you already know the kind of contents you want to put up, you have to decide the format you would use to bring them up. Mixing different formats is not really the best idea. Using one format helps you to invest more in how best to express your content.
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Where Will You Publish On
This is a very important question. This is because it helps you focus on the ways or channels on which your content would be published. Channels could be websites and blogs and even social media like Facebook, Twitter, Instagram, etc.
What About Content Creation And Publication
This may be a bit difficult task. Figuring out how you will create and publish all your content is important for your strategy as it gets you on schedule. Being on schedule is consistent and it makes your audience feel you are serious and care about them.
Types of Content Marketing
There are different types of content marketing you can use in your business. The types of content marketing include;
- Visual contents.
- Social media posts.
- Free apps.
- Slide decks.
- Quizzes or tools.
- Slideshare presentations.
- Lead magnets.
These are just some of the common, mostly used, and efficient types listed.
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Content Marketing Examples
There are several Content Marketing Examples we would be sharing on this guide that would further give you an insight into what Content Marketing is really about. Content Marketing Examples include;
- Coca Cola (Coke’s “share a coke” campaign)
- Buffer (Buffer’s open blog)
- Hootsuite (Hootsuite and a game of social thrones)
- McDonald’s (McDonald’s question time)
- HubSpot (Hubspot’s inbound Marketing)
- Burberry (Burberry kisses campaign)
- GoPro (GoPro and visual content)
We have picked out some of the very popular examples for you.
Benefits of Content Marketing
There are several benefits to putting in to use Content Marketing Strategy in your business. We have taken out time to bring out some of the benefits of using Content Marketing Strategy and they are;
- Increase in audience
- Better social media traction
- Establish trust with your audience
- Generate leads
- Build authority
- Enhance SEO efforts
- Improve conversions
These are the benefits of Content Marketing. With these benefits, one cannot help but venture into it to increase sales for their business.
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