Are you a digital marketer, social media marketer to be precise? If you are then you have every reason to read this article. In this article, I will be writing specifically on Facebook ads. Do you know what it is? Have you ever heard about it?
Well if you are a digital or social media marketer, then you should have heard about the Facebook ads feature. Facebook is one of the largest and most visited social media platforms in the world.
This platform can be used for so many things including marketing. This platform is used by many businesses and enterprises in the world for their marketing expenditures.
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Facebook ads or Facebook advertising is a sub-feature of the Facebook business feature. Now the next question that you should be asking right now is, what are Facebook ads and what is it used for? Facebook ads are a feature that lets users on the platform advertise or market their business on Facebook.
Normally Facebook can be used for marketing and a lot of people have been making use of this platform for this purpose both businesses alike. Users can make use of other features on the platform such as pages and groups to market their business for free, but with the Facebook ads feature, users will get to pay a fee in other to target new customers and fans.
Why Advertise On Facebook
Some persons might actually think that advertising on the Facebook platform isn’t worth it, but this is actually false. There are lots of reasons why you should advertise on Facebook. Most marketers would rather make use of the free features of the platform in marketing.
While making use of the free features on the platform for marketing will actually pay off, it is actually better to advertise the platform even though it’s going to cost you. You don’t actually need to be an expert in order to advertise on Facebook.
All you need to do is to start creating ad campaigns using simple self-serving tools. With this Facebook ad feature, you also get to track the performance of your ads and how to improve or how they would improve your business.
There are lots of reasons why you should advertise on Facebook but here is one prominent one and stats you should consider. Do you know that over 1 billion people globally are connected to a small business on Facebook? Yes, this is true. Facebook is used by people all over the world.
With that being said, Facebook is just about the best place to market your business and get to a wide range of audiences for a small fee. In a bit, I will be directing you on how to start creating your very own ad campaigns on the platform.
Create Facebook Ads
Creating a Facebook ad is really simple and straightforward. Although the ad creation steps on Facebook can be complex if you don’t know how to. In the aspect of this article, I will be working you through the process of creating a Facebook ad successfully. Below are the steps needed in creating a Facebook ad;
- Firstly choose your ad objective. In order to choose your ad objective, just in case you haven’t known what you want, check here.
- Next, select your audience.
- Select where to run your ad on Facebook.
- Choose and set your budget.
- Pick a format n which you want your ad to display.
- Enter and place your order.
- Lastly, measure and manage your ad.
That’s all the steps needed in creating and running an ad on Facebook. To start with the whole process, go here. But before you start your endeavor of creating a Facebook ad, you will need to have a Facebook business page in place.
If you don’t have any you will need to create one. Creating a Facebook page is easy and free also. To create a Facebook page, go to Facebook Page Create.