Facebook Ads Objectives – Facebook Advertising

Facebook Ads Objectives – Facebook Advertising

Facebook Ads Objectives are essential parts of any advertising process on the Facebook platform. Ranging from traffic, clicks, boosts, app installs, and more, as the list continues. Facebook has been able to introduce and launch amazing advertising objectives, that help to reach your preferred marketing goal on social media. The thing is, advertisers and marketers are faced with lots of ads objectives, and this has led to the form of confusion, as they do not know the right campaign to make use of.

Facebook Ads Objectives

In this article, I will be listing out the main Facebook Ads Objectives and what they are all about. From here, you will be able to understand their proper use and when to make use of them. So, if you are a marketer or advertiser who has been considering Facebook advertising, this article is a huge guide to help you begin your next marketing campaign.

Facebook Ad Campaign Objectives

Before moving on to the types of Facebook Ads Objectives that are available for advertising on Facebook, you should know what they are. A campaign objective refers to the actions you want people to take when they see your ads (advertisements).

This helps to reach your marketing goal on social media. Before you advertise, you must have a reason why you are advertising. You must have a particular action in mind, that you want people to take when your ads are displayed to them. These are your campaign objectives. Deciding your ads campaign objectives is the first step to creating your ads campaign on Facebook.

Facebook Ads Objectives

In this part of my article, I will be listing out the various Facebook advertising campaign objectives that are available for you. They are made up of three main levels, which have other branches. So, let’s see what they are.

Awareness

These forms of objectives actually move people to be familiar and know more about your brand and business, as you run the awareness campaign. It is made up of;

  • Brand awareness
  • Local awareness
  • Reach

Consideration

You can run consideration adverts if you would want people to engage with your brand, business, products or services. This form of advertisement simply helps gain traffic and customers to your business. It consists of;

  • Traffic
  • Video views
  • Engagements such as page likes, post engagement, event responses, and claims to offer
  • Generation of leads
  • App installations

Conversion

This form of an advertising campaign has to do with people patronizing your business and its services. Here are the branches under this form of advertisement.

  • Store visits
  • Conversions
  • Catalogue sales

These are the ad objectives available for every advertiser and marketer. Definitely, the marketing goals that you have, would fall into any of the objectives here. So, it is left for you to make your choice as you select the objective that best fits what you want for your business.

Using any of the objectives listed above, you are sure to get your business right in front of your target audience, which are the people you want to advertise to. You should also take note that, choosing your Facebook Ads Objectives is the very first thing you have to do, while you are in the process of creating your advert.

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