Facebook Blueprint is a global training and certification program about Facebook and Instagram marketing. Facebook advertising is an effective means of connecting with your audience.

The Blueprint training on Facebook helps you set yourself apart in digital marketing. It was launched in the year 2015 and over the years, more than two million individuals have enrolled in one out of the courses made available.

Well, in the US, over 160, 000 small business owners have trained with the Blueprint training on Facebook. For marketers looking to upgrade their Facebook advertising skills, the Facebook Blueprint is a good choice based on where you’re in the marketing journey.

Facebook Blueprint

Facebook Blueprint

Facebook Blueprint is an online training program for advertising on Instagram and Facebook. The training program has more than 90courses available. Each course has different minutes which ranges from 15 – 50 minutes.

The training is available for anyone with a Facebook login detail. The program is a handy way for those digital marketers to stay at the top of Facebook’s evolving portfolio of ad formats and tools to use.

Free Online Training for Advertising

The courses that are available can be really helpful especially for those looking to master a skill or achieve an objective. From generating leads to promoting an application. Facebook Blueprint courses get updates on a regular basis mostly now there are new features.

Courses on Facebook Blueprint

As a marketer on Facebook or Instagram, the Blueprint e-learning program is the best one for you to learn. You get to learn more about marketing on the social platform and also how to drive sales and more visits.

Visit this URL to know more about the student catalog on Facebook blueprint https://www.facebookblueprint.com/student/catalog. The catalog offers users with a range of intermediate and beginner courses across the categories below;

Get Started with Facebook

For those who are new to Facebook marketing, the training offers 13 beginner classes to help them get started. The course topics are;

Facebook Page Create

Promote your business from the Facebook page.

Get Started with Advertising

The course for beginners and intermediate-range covers everything relating to payments and tax information, Billing, and also Delivery Overview.

Learning Advanced Buying Options

The learning courses are advanced and they focus on Facebook and TV, reach, and frequency campaigns.

Targeting the right Audience

To get better results in advertising, targeting the right audience is necessary. The platform is all targeting and Blueprint offers over 10 courses on how to tone in when it comes to targeting.

Building Awareness

The program teaches you different techniques to build up brand awareness with a campaign with some beginner and intermediate courses.

Generating Leads

Facebook Blueprint program trains individuals on how to capture leads across all devices and also online and offline environments.

Driving Consideration

Marketers/ Advertisers can discover a variety of means to increase brand awareness on the platform from events or special offers.

Promoting App

There are different methods of promoting an application on the platform. The program has five special courses to introduce how to promote an app.

Increasing Online Sales

Individuals can learn how to boost online sales with different courses such as “Closing the Deal with Conversions”. Also, Enhance Direct Response Campaigns with Audience Network.

Increasing In-Stream Sales

Yes, the Blueprint program on Facebook offers a variety of training to help business owners drive more sales or purchases.

Choosing Ad Formats

Facebook has loads of Ad Formats and new ones are been added often. So learning how to know the one to use for a particular Ad is important.

Getting Inspiration (Creative)

The courses in this category are here to inspire marketers/advertisers. It also helps to get them on board with mobile marketing.

Managing Ads

For those running loads of Ads campaigns, learning these courses is good for you.

Measuring Ad Performance

Go into Partner Measurement, Split Testing, Facebook Pixel, and also Multi-Touch Attribution just so you get more equipped to the Ad performance.

Learning about Facebook Messenger

Intermediate, beginner, and Advanced courses help show you how to get your business on Messenger. Messenger is another tool to use too so learning about how to use it is great.

Learning about Instagram

Instagram is another great marketing/advertising tool. Learning about it is necessary. This section covers all you need to know about Instagram.

Monetize and Distribute Content

This is where the work is. Some courses on Blueprint training teach users how they can earn money on the platform. While others go deep on how Journalists can use Facebook, etc.

Beyond Facebook Blueprint E-Learning

This is an addition to the Blueprint e-learning; it includes two additional tiers to Facebook Ads Participation and Certification;

Blueprint e-Learning: This is a free series of courses or classes that cover the multiple facets of Facebook and Instagram Advertising. After the course, the participants receive a PDF certificate of completion.

Blueprint Certification: This is a basic Facebook Ads Certification. You can learn more about it below because I will be discussing it more.

Blueprint Live: For those looking for a more hands-on approach, it’s a full-day in-person workshop for them. They are based on Vitation only.

Is Facebook blueprint Certification Programme worth It?

Well, the answer is yes. If your major focus is Advertising on Facebook is your major focus, then the Certification is a great idea. The program is to help those who have an interest in marketing on Facebook.

Facebook Blueprint Certification Exam

Facebook Blueprint Certification exams help you stand out in your field. You can select any field to learn from o the platform. It is an exam that tests the individual’s IQ on Facebook Advertising and afterward offers badges and certificates.

The exams are scheduled and are graded on a scoring system. You can learn more about the Facebook blueprint certification exams using this link here.


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