Do you have a Facebook business page that is not bringing sales? Are you looking for marketing strategies to help boost its sales and customers?
If yes, then this guide is for you. Facebook business page marketing strategy is the tips you would need to grow your business page on Facebook. Facebook has approximately 2.2 billion users and it is ranked the most popular and largest platform globally.
FB is providing businesses and brands with an opportunity for high visibility through business pages and Ads.
The problem most marketers got for boosting their page is how to get started but worry no more because we’ve here.
In this guide, we’ll be giving you some Facebook Business page marketing strategies you would need to help you start. The platform serves as a useful channel to generate sales of products and services on Business pages.
Facebook Business Page
Before going ahead to talk about the marketing strategy for a business page, let’s take a look at what a business page is. Facebook Business Page is simply a free opportunity for businesses to increase their brand awareness and also generate more sales on the platform.
A business page allows the brands to develop, grow their audience and start communications with clients and the ones that are interested. Creating a Business page is very simple and fast. Your Facebook business page is attached to your personal account.
Facebook Business Page Creation
Creating a business page on Facebook is very easy and fast. To create you would need to have a personal profile of your own on the platform. To create, follow the simple instructions below:
- Log in to your account.
- Navigate to Pages and hit on “Create Page”.
- Carefully choose the category of the page.
- Type in the business information; page name and category and then hit on “Continue”.
- Upload a profile photo and cover photo.
The Facebook business page would be created successfully and you can invite a friend to like the new page. Add additional information about the business.
Facebook Business Page Setup
Here is some Facebook business page marketing strategy to help you start and generate sales today:
Upload a Recognizable Profile Photo and Cover Photo
The profile photo you use for your business page is a selling point for the products you are marketing on Facebook.
So it is good to add a picture that can easily be recognized by your customers and those interested. Your cover photo should be equally engaging for them to see. When selecting images to upload, make sure they are clear and high quality.
Include a CTA
On every Facebook business page, there is a Call to Action (CTA) button. You can choose from any of the options there for your page. On Facebook, you can choose your CTA from the following;
- Contact Us.
- Book Now.
- Use App.
- Play Game.
- Shop Now.
- Sign Up.
- Watch Video.
The CTA button you choose is depending on the conversion you want for the business.
Another means of boosting engagement on your page is by uploading Videos, especially live Videos. You can upload videos of your clients that are happy with the products or services offered by you. Going Live with Facebook Live video is a great tool for boosting the page.
To sell your products on the Facebook business page, you would be active and post regularly. People check your pages to see if they can find new content, so it is best to post regularly. You can post on your business page at least once a day. Post interesting and challenging posts too.
Engage with Your Customers
You can engage with your customers by posting polls or questions to get their attention. Like, comment, and share their posts, not all but the relevant ones. Respond to their comments and interact with them.
Nurture the relationship you have with them and be patient with them because it takes time to build good relationships. Engage in conversations with them, develop rewards for your loyal customers and also provide useful articles.
Promote your Facebook Business Page
You can promote your business page by running ads for the page. Promoting your page is really an effective means to help strategize your marketing on the platform.
I hope this article will be helpful and informative for you.