Your Facebook Cover is just one perfect example of how social media marketing is way different from normal usage. A great cover photo can be just what you need, in order to make your profile look attractive. Your business cover photos need to do so much for you and your brand.
A page’s Facebook Cover photo needs to be absolutely branded, which represents your business. This photo must be perfectly optimized for the right display with a high-quality definition. This actually means that you have to know the perfect size for this type of photo.
In this post, we will be taking a look at the best practices for these forms of photos and what they really are. This article will be referring you to the right ways on how your cover photos can represent your business just the way you want.
When people arrive at your Facebook account profile or business page, where do you think they look at first? Here’s some hint! It is a visual price that sits at the top of your personal account or page’s profile. It is so wide and tall too. Actually, it takes about a quarter of your screen, mostly on computer devices.
Perhaps, you may begin to get an answer to this. Of course, it is your cover photo. This piece is sometimes called your Facebook banner and is one of the most noticeable parts of a profile. With this, you should note that it is crucial and you need to follow some helpful practices.
Each of the practices that you will find in this article will certainly help you optimize it for business purposes. From here, you get to find out how your Facebook Cover could be a major form of marketing.
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Facebook Cover Photo Size
According to Facebook, your cover has to display at 820 pixels wide by 312 pixels tall on computer devices. For mobile phones, it displays at 640 pixels wide by 360 pixels tall.
This is a great point, as it helps your photo display correctly on your screen and that of other users. However, it may not be so simple, as it displays differently on computers and phones.
Whether you are using this social platform to generate more leads, promote products for sale, or build up an audience, knowing just how to optimize this cover photo is very important for you and your business. When you consider the sizes and dimensions stated above, it could be difficult to balance the requirements of this platform.
Facebook Covers for 2020
Now, you may begin to wonder how you can get these covers, in order to upload them on your business page’s profile. Well, you should note that you could actually create yours using some platforms out there just designed for such purposes. Note that, you have to create and upload cover photos that communicate your business to the user who visits your profile. So, if you are just set for this, then stay right on this article.
What should my cover photo be? You could be asking yourself this question right now. Asides from choosing the right and quality photos that are relevant to your business, it could be difficult to know what this photo should be. However, this actually depends on you, your business, and what you know your audience will love to see. Stay right on this article to know some great ideas and practices just for you.
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Covers for Facebook
Before we get to the best practices for your Facebook Cover in 2020, you should note there are certain platforms that can help you create amazing cover photos for your business. Let’s quickly take a look at a list of them.
- Timeline Cover Banner
- Adobe Spark
This is a quick list of some platforms that help you create the best business covers for Facebook.
Facebook Cover Photo Best Practices
To effectively your cover photos for marketing and promoting your business, there are certain practices you could follow to help you out. Let’s check them out.
- Abide by Facebook’s cover photo guidelines.
- Make sure you’ve got the right cover size/dimension.
- Try to be visual with some text on the photo.
- Give your cover photos the right colors and focal point that matches your brand.
- Always draw the attention of people through the action buttons below the cover photo.
- Make sure to keep mobile users in mind.
- You can adopt the use of Facebook Cover Videos.
Let’s move on, as you get to know more.
How to Make a Facebook Cover Video
You can now post videos on your cover space by saving the video file at the dimension; 820 pixels wide by 426 pixels tall on your desktop. Open your business page and hover over to click on “Change Cover Photo”. From here, you get to select a video to upload. This gives you the chance to upload the file on your Facebook page using your desktop device.
Facebook currently allows the use of cover videos that are between 20 and 90 seconds long. Keep in mind that these videos play in a loop and automatically starts all over when it ends. With that, make sure to upload something pleasant.
Some perfect examples of companies that use this feature on their Facebook business pages are as follows; Nokia, REI, WIRED Magazine, HubSpot Academy, and lots more!