Facebook Reactions are added parts of the ‘Like’ button for people to express themselves in more ways. It is more than just a like button. It helps users to share the way they feel about a post in a fast and easy way. These reactions include Like, Love, Haha, Wow, Sad, and Angry. One thing you have to take note of is. Reactions are not the same as emojis or other icons because they are not used in the same way.
It is important and relevant to make use of these reactions as a fast and simple way to express how you feel about a post you have seen. You have made use of these reactions just the way they appear and function on Facebook, you are not permitted to make any changes or recreate the reactions. Do not use these reactions as individual icons or as the most important feature for the marketing of your brand/product.
You can testify that the use of emojis on the Facebook platform has been growing wide for years. And these emojis are now necessary for the way a lot of users communicate to one another in the digital platform. Users add emojis to messages to indicate a smile, a wink or a frown. The same has gone with reactions, using the like button on Facebook has been limiting each and every one of us. For example, if a friend of ours should post a status update about the death of a family member, hitting on the like button is a very wrong way to react or respond to that post. In this situation, hitting the ‘sad’ reaction is an appropriate and handy way to express your condolences. Truly, the Facebook reactions enable users to express themselves appropriately.
What Facebook Reactions Mean for Marketers
These reactions are essential pieces of information for marketers, allowing them to get some details about responses to their posts. Marketers will be able to get a clear view of what their followers and customers like, dislike and what they love.
Negative reactions to the posts of your products also help marketers improve at giving their best to the public. In time past, to express their displeasure about a post a user had to leave a negative comment. But now, the people will take the easy way of using reactions instead of going all a long way to type a negative comment.
What You Need To Know About Facebook Reactions
How to Find These Reactions
Using these reactions is as good as easy. All you have to do is to hold down on the ‘Like’ button (on Facebook’s IOS or Android app). Or hover on the like button with your mouse (for computer/desktop) and the other reactions will appear, then you can select the one you want to make use of.
You Can Undo/Change a Reaction
When scrolling through and you clicked on the like button mistakenly, to undo this you can tap on it again.
How Does This Affect My News Feed
All reactions determine what posts take the top in your Newsfeed. That is when you use most of Wow, Sad or any other reaction, this signals Facebook that you want to see more of that kind of post.