Google Adwords is an online marketing platform created and developed by Google, which was effective on July 24, 2018. This platform is the location where advertisers and marketers showcase and expertise their products. And also, brands by quick advertisements, video clips, offering of services, listing of products. And the installations of a mobile application within the Google ad network to web users. This advertisement board is operated partly on a small piece of data sent from a web into the user’s computer. This is called “cookies” or partly on a particular phrase linked to the products which are called “keywords”. But this is determined by the advertisers and marketers. Google uses these features (cookies and keywords) to place these advertisements on pages where they think it would be necessary.
On this advertising platform. The advertisers and marketers are charged at cost when users divert from browsing to view their advertisements. Although the websites in partnership with this advertising system get a portion of the income. This platform for advertisers and marketers has grown to the principal source of income for Google. This is because this program consists of international, national and local levels of distribution.
Google advertisement texts are normally short. Composing of two headlines with a maximum point of 30 characters each. Also a statement of description consisting of 80 characters, and a display URL of about 40 characters. These are called “expanded text ads”.
There are features contained in this advertising forum that help it work effectively and efficiently. Briefly, I will be giving a note on each of these features.
Google Adwords Features
The Keyword Planner
This is a free tool from Google. That gives the data information in every search query and result that gets displayed on Google. And other resources for planning an advertising campaign. The keyword planner helps you build search network platforms and they expand existing campaigns.
This is an AdWords feature that lets marketers and advertisements to showcase their products and brands. To users that have visited the web page and site. This feature also allows the advertisers and marketers to create an audience on their websites. In order to display important advertisements to these audiences. A more advanced type of remarketing is the “dynamic remarketing”. This is a system whereby advertisers can display their products to past visitors of the website. In order to further the ads experience.
This allows the advertisers and marketers to display extra details of themselves with their advertisements, details such as; business address, the phone number, the website, and links connected to your brand and product. Ad extension helps to create visibility and attract users to view the advertisement.
Benefits of Google Adwords
- Targeting – make sure you target your advertisements to the perfect locations where they fit.
- Reach – display targeted advertisements to get potential clients and customers. In a timely manner when they browse google for your business, brand or products.
- Budgeting – google AdWords works well for all budget types. And it also gives the chance to chance to control and manage your budgets.
- Exposure – your advertisements can be displayed among the top 5 search results on the Google search page.