Do you want to learn about Japan’s unique food culture or incredible Indian railways? Google Arts and Culture are the best to help feed your curiosity. It puts the treasures, stories, and knowledge of more than 2, 000 cultural institutions from 80 countries at your fingertips.

Google Arts and Culture

From includes from the suffragettes who fought for women’s rights to performing arts at the Paris Opera to NASA’s archive of stunning images, discover stories about our cultural heritage. Google Arts and Culture is your doorway to explore the art, history, and wonders of our world. Let’s dive in to learn more about the service.

Google Arts and Culture

Google Arts and Culture are formerly known as Google Art Projects is an online platform through which the public can view high-resolution images and videos or artworks. Also, cultural artefacts from partner cultural organizations throughout the globe.

It utilizes high-resolution technology that enables the public to virtually tour partner organization collections and galleries and explore the information of the artwork.

The platform includes advanced search capabilities and also education tools for all to use. It has an app that you can download and install from the app store of your device. There’s much to learn about the platform, however, let’s have a look at some of the features of both old and new Google Arts and Culture.

Features of Google Arts and Culture

The features that I will be listing below will be grouped into the old generation and new generation of Arts and Culture. So, let’s have a look;

First Generation of Google Arts and Culture;

  • Virtual Gallery Tour.
  • Artwork view
  • You can create an Artwork collection.

Second Generation;

Here are the features of the Google Arts and Culture second generation;

  • You can explore and discover new things you could find interesting.
  • Video and Audio content are added and can be viewed or played.
  • Educational tools are for teachers and students.
  • Art selfies can be taken. You can take a selfie and compare it to an artwork you are likely to look like.

There’s more.

Highlights of Google Arts and Culture

To make the Google service easier and better to understand and use, here’s a highlight of what it does;

  • Art Transfer
  • Art Selfie
  • Pocket Gallery
  • Colour Palette
  • Art Projector
  • 360-degree videos
  • Virtual reality tours
  • Street views
  • Zoom views
  • Art Camera
  • Explore by colour and time
  • Art Recognizer.
  • Daily digest
  • Nearby
  • Translate
  • Push Notifications

It offers far more features than the ones listed above.

Influences of the Service

The Google Art Project was a development of the virtual museum projects of the 1990s and 2000s. This follows the first appearance of online exhibitions with high-resolution images of artworks in 1995.

This is according to Wikipedia; “In the late 1980s, art museum personnel began to consider how they could exploit the internet to achieve their institution’s mission through online platforms.

For example, Elizabeth Broun, Director of the Smithsonian American Art Museum, spoke to the Smithsonian Commission on the future of art, and it states; “We need to put our institutional energy behind the idea of getting the Smithsonian hooked up to the people and schools of America.”.

She also then outlined the museum’s objective to conserve, protect, present, and interpret exhibits, explaining how media could help achieve these goals.

Google Arts and Culture App

The Arts and Culture application is compatible with any device type include iOS and Android devices. It is free and simple to download and install into your device. Using the app doesn’t involve you going through many procedures. All you have to do is to download the app into your smart device.

How to Download the App

To download Arts and Culture into your device, follow the simple instructions below;

  • Launch the Google Play Store or Apple App Store.
  • Next, type in Google Arts and Culture in the search box.
  • From the result of the Arts and Culture search, tap on the first starting with Google.
  • On the information page, tap on “Install” to start downloading Arts and Culture.

Arts and Culture will be downloaded immediately into your device if you have a good connection.


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