Are you in the know on the Google Core Algorithm Update? Is there a fluctuation in the ranking of your content and sites? Well, do not panic just yet as we would reveal how the update works and also what to do to remedy drop experience in contents and sites.
Google Core Algorithm Update
The Google Core Algorithm Update refers to the changes Google makes to its main system that retrieves data from its search index so as to deliver the best possible results for a query entered by a searcher. This algorithm follows a set of rules or processes that has been programmed in place, which the Google search engine uses to deliver web pages on the search engine result pages (SERP). The web pages being delivered have been ranked in terms of relevance.
Google Core Algorithm Update 2021
Google released a broad core algorithm update on July 1, 2021. This is update was announced two months ago and is now rolling out. Google’s July 2021 Core Algorithm update is now fully rolled out. Any new changes you see in rankings is due to the normal shifting of search results.
In the year 2020, there have been two core algorithm updates so far. The first update was in January, and the second was in May. The second one is rolling out and is said to take about two weeks to complete. Google officially announced a core algorithm update is rolling out on the 4th of May, 2020.
Google took to its Twitter page to make this announcement and called this particular update the “May 2020 Core Update”. No one really expected Google to come up with this update amidst the coronavirus pandemic happening in the world today. This update has stirred a lot of bloggers and contents creators as it has had a great impact on their site rankings.
Google Core Algorithm Updates And Changes
The search engine giant, as Google is fondly called, makes a lot of major changes to its algorithm from time to time. Google even confirmed this by saying they made several changes to the search engine and the least change is once a day. This was not so in the early years of the company. So, we can say comfortably that Google makes over several hundreds of changes in a year. Most of these changes usually go completely unnoticed while others are a bit obvious.
However, some of the changes that are very significant are the major core updates that are made. These core updates are very significant because of the huge impact it has on the search engine result pages (SERP).
Google Core Updates
Some of the core algorithm updates that Google has had over the years are listed out below alongside the dates they were launched. This list would be starting out from the most recent to the oldest.
- June 2021 Core Update
- May 2020 Core Update which rolled out on the 4th of May, 2020.
- Google January 2020 Core Update which was on January 13th, 2020.
- Google September 2019 Core Update on September 24th, 2019.
- The Google June 2019 Core Update on June 3rd, 2019.
- Google March 2019 Core Update on March 12th, 2019.
- Broad Core Algorithm Update on August 1st, 2018.
- Broad Core Algorithm Update on April 16th, 2018.
- Core Algorithm Update which was on March 9th, 2018.
- Panda Core Algorithm Incorporation on January 11th, 2016.
These are some of the Core Algorithm Updates that Google has rolled out in the past years.
Google Algorithm Updates And Changes
Now, there are tweaks Google has made to its algorithm that didn’t go unnoticed by SEO content creators and bloggers. These tweaks or adjustments eventually affected the search engine result pages. Some of the significant changes that Google has made so far are;
- Google Update February 2020 on February 7th, 2020 although Google has confirmed this yet, the impact on the SERP was very noticeable.
- Google Update November 2019 on November 7th, 2019.
- The Google BERT Update on October 24th, 2019.
- Google Rich Snippet Review Update on September 18th, 2019.
- Mobile Speed Update in July 2018.
- The rollout of Mobile-First-Index on March 26th, 2018.
- User Localization Update on October 27th, 2017.
- Fred Update on March 3rd, 2017.
- Interstitial Penalty on January 10th, 2017.
- RankBrain on October 26th, 2015.
- Hummingbird Update on August 20th, 2013.
- Pirate Update (DMCA Penalty) on August 10th, 2012.
These are some of the significant updates that were made by Google which impacted the search engine result pages.
Sites Impacted By Google Core Algorithm Update
During and after the Google Core Algorithm Update, a lot of sites would be really affected. Inevitably, the Google Core Algorithm Update would have an impact on every site and content. This impact may be positive or negative. A content or site that increases in ranking on the search engine result pages would be said to have had a positive impact from the update. Meanwhile, a site or content that experiences a drop in ranking could be said to have had a negative impact.
One thing we should or know is that the Google updates are not targeted at a particular site or content. It is a general update cutting across all the contents and sites on the Google search index. So, if your site and content get affected negatively, you should not panic or fret. There are a couple of things you could do to your site or content to help you recover.
How to Recover From Google Core Algorithm Update
The very first step to recovery when experiencing a drop in your ranking due to the Google Core Algorithm Update is to avoid panic. Being in a calmer state helps you see things clearer. Go through the contents and know if they meet up with the Google E-A-T ranking. E-A-T means Expertise, Authority, and trustworthiness. This overall evaluates the quality of contents and sites.
Quality content is always the best way to rank on the search engine result pages. If your content or site meets up to this standard, then more work and patience with getting it ranking in no time. If not, here are some of the major steps to take to recovery are as follows;
- Check all your content that actually experienced a drop in ranking. This would give an idea of all the content on your sites that are negatively impacted.
- Make a comparison of the negatively impacted sites and contents to figure out the similarities. The similarities could be one of the limits on the new algorithm.
- Also, check the guideline provided by Google to look for the inadequacies in your site and contents.
- Correct those mistakes and also focus more on quality content. Increase the contents that have the EAT potential.
- Ask for help from other SEOs or bloggers. This should come to play when you cannot find any fault in your site or content. This is because sometimes and the blogger or owner of the site, you may not possibly find anything wrong with your works.
These steps may look easy to do but it requires a lot of focus to follow through totally.
One thing we should all note is that Google usually gives guidelines to their every update and change to their algorithm. The guidelines may not specify exactly what Google search engine is looking for or do not want to see on your content that could increase or decrease the ranking of your content. This is concealed so SEOs do not manipulate low-quality content and sites into ranking very high on the search engine result pages (SERP).