You might want to ask “what are Google insights?” this feature is not all popular so I would not be surprised that you have no idea about it. Though not popular I bet when you get to know about it, you will find that it will be of great help to you. So without much ado, let us boil down to our topic of today. Google Insights is a service owned and operated by Google, this feature is similar to Google Trends. This service gives an accurate understanding of the search terms users make use of in the Google search function. It also makes available sight representations of regional parts on a country’s map; it provides top search results that help with keyword research.
Compared to years ago, engaging in business is a lot easier. With a multitude of tools and items at the beck and call of business owners. Insights about their current business and accurate understanding of a customer’s or client’s behavior are more accessible. You would be shocked to know that the latest trick used by a lot of business owners and marketers is Google Insights – a relevant and valuable tool that can help improve your performance in business and strategize your success. Google insights provide a list of tools for you to flow on the wave of success in your Business
Trends – for you to stay on top of what’s trending and what’s not, then you have to make use of Google Trends tool that gives business owners and marketers the ability to observe and understand the latest trends in a particular location or particular period of time.
Analytics – the key to providing a service depends on how deeply you know your customers and not only knowing the way they behave but also knowing why they behave that way. Google analytics is what you need in this case, as it provides solutions that can be translated into insights through “Google Intelligent Machines”. Going deep into the customer’s understanding will definitely help you arrange a customer’s journey that is perfect from the beginning to the end.
Ways to Make Use of Google Insights
Google has many valuable services you can use in our everyday life. The very cool aspect is that they help you determine how well your business is doing. This feature can help you in the following case:
- It helps you identify where people are searching for an item either by country or by the city.
- It helps you understand the contents you need to create for general use.
- Determines the most effective keywords you could make use of.
- It helps you find what kind of keywords businesses are in search of.
How to Access Your Google Insights
It is simple and easy! All you have to do is;
- Open your web browser and go to the Google My Business page.
- Tap on the menu, with the icon of three horizontal lines, you will find a menu list, select Insights and you are set to go.