This article would talk about the Google May 2020 Core Update. On the 4th of May, 2020, Google tweeted a post, announcing the release of a broad core algorithm update. This particular update was called the May 2020 Core Update by Google itself and it is rolling out live. It is done to improve the search engine results. This core update may take about two weeks for it to roll out. This could be Google’s core algorithm update yet.
Google May 2020 Core Update
In their own words, they said, ‘Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before”. It then went ahead to give a link to its webmaster blog that would in turn provide more information on the core update Google is rolling in.
Google Algorithm Core Update
In every few months, Google releases a core algorithm update. That last Core Algorithm Update before this by this giant search engine, Google, was in January. Algorithm means processes or set of rules to be followed in operations that involve solving problems. In other words, Google algorithm is like a formula that Google comes up within the space of months to make search results better and more useful.
Google often releases changes each day, designed to improve our search results, and most of these changes usually go unnoticed. The significant changes are what is being referred to as core updates and are very noticeable.
How Google May 2020 Core Update Affects Search Engines
The Google May 2020 Core Update would affect both the users of the search engines in the following ways. This Core Update as others before it would significantly affect sites. While some sites may note gains and rank higher on the search engine result pages, others, who have ranked high before may experience drops in the ranking on the search engine results.
The main reason for the Google May 2020 Core Update, is to improve the quality of results that Google search engine users get when they enter a search query into the site. Although this would be beneficial for Google users, it would, as earlier mentioned, not be so good on the other end for many sites. This is because the performance of most sites would fluctuate because of the core update.
Google never divulges the details of the routines of its core updates so as to avoid manipulations by bloggers and SEO content creators. Knowing the routines would give the content creators and bloggers ideas to just fix some of the wrong things on their sites instead of focusing on giving quality content.
Sites Impacted By The Google May 2020 Core Update
Every site is most likely to get impacted by the current Google May 2020 Core Update. This impact should however not bother most sites as everything would be balanced out in a few weeks. Only those sites whose contents are not of good quality should focus on updating them. Sites whose contents have the following issues would suffer ranking during and after the core update.
- If the content does not provide original information, analysis, reports, and research.
- If the contents do not provide a substantial, useful, and complete description of the topic.
- If the contents do not provide insight beyond what is already known and obvious.
- If the contents defaults in plagiarism and just copies information from other sites with no added value or originality.
- If the headlines of the content are not helpful or give a descriptive summary of the content.
- If the content is not easily readable and has a lot of spellings issues.
- If the content is not easily understood as it contains a lot of grammar and long complex sentences.
- If the content cannot be bookmarked or recommended because it lacks quality.
- If the content cannot be referenced by other sites or pages.
- If the headline of the content is shocking or exaggerated.
- If the content cannot be viewed or its view is not well displayed on mobile devices.
- If the content is massed produced by a lot of content creators.
- If the content does not really serve the genuine interest of visitors to the site or page.
If your content defaults in most of the above-listed points, then an audit on your site would be in order. This would give you an insight on the contents that may have experienced drops in rankings and also tip you on the routine of the Google May 2020 Core Update assessed your contents against the defaults mentioned above.
Quality Rater Guidelines and E-A-T
One important thing one should know is that searchers (Google search engine users), do not have control over how pages and sites rank on the Google search engine result pages. However, sites are ranked on the Google search engine based on E-A-T. E-A-T means Expertise, Authoritativeness, and Trustworthiness. Knowing about the E-A-T would help you to improve your content and eventually may do better (rank higher) in search engine result pages!