How can you advertise on Facebook? Do you know that you can make adverts on the Facebook platform? Do you wish to advertise on Facebook but are lost on how to go about it? Then you don’t need to worry much.
Because, in this article, I will be telling you all you need to know about how you can advertise on Facebook. Advertising on the platform is simple, but need to have a profile to use it.
READ MORE: Facebook Ads Tutorials – Facebook Ads formats | How to Create Facebook Ads Account
How Can You Advertise on Facebook
How Can You Advertise on Facebook; are you still wondering how to go about it? Facebook advertising can be seen as the cheapest way to advertise products and goods online. Advertising can help you reach your targeted aim for the product or goods you are Marketing.
Facebook is a good tool to use for advertising because it offers Facebook ads. If you haven’t considered using Facebook for your ads, then you really need to do a rethink it because Facebook advertising is cheap and free to use.
Facebook is the world’s largest social networking media that helps users to maintain a friend list, share photos and videos, post comments, and links on the Facebook platform. You can also watch short videos uploaded to the platform by other Facebook users.
You can get the Facebook application for free on the app store of your device. Before you can use the Facebook application for advertising, you must have a Facebook account. Creating Facebook is very easy. Read on to see how you can advertise on Facebook for.
Facebook Business Page Create
Creating a Facebook account is very simple and yes, it would your presence to be known on the most popular social media platform. Advertising can be done using a business age. That is to say, you need to set up a business page.
Creating your own page for your business or brand is simple and it enables you to create ads to reach millions of users on the platform. Make sure you have a profile on Facebook because that’s the only way you would be able to create a business page.
Follow the simple guidelines that I will be provided below to create a business page on the platform;
- Open Facebook on your device; navigate to the “Create a page” option on the Facebook platform.
- After choosing the type you want to create, you will be prompted to fill in your profile like the page name and the category, and then click on “Continue”.
Once the page is created, you will be asked to upload a profile picture and a cover. Then you can invite your friends and family to like your newly created page, so as to grow your network and increase engagement.
How to Advertise on Facebook
Facebook advertising is an important means of connecting with your audience on the largest social platform. That is to say, yo adverts can be placed in front of the people who are likely to be interested in your products or services. Before we proceed to create ads on the platform, let’s make a list of the ad formats you can use.
The types of Facebook ads formats you can use are much but I will be listing just a few below;
- Image Ads
- Video Ads
- Carousel Ads
- Slideshow Ads
- Collection Ads
- Instant Experience Ads
- Lead Ads
- Dynamic Ads
- Messenger Ads
- Stories Ads
There are still more you can use on the advertising platform.
How to Create Facebook Ads
Creating an ad on the Facebook advertising platform is very simple and low cost. Before, taking the step, make sure to have the reason or objective of the advert in mind. To create, follow the instructions below;
- Choose Advert Objective
- Give a name to your ad campaign
- Set an Ad Account
- Target the audience you wish to reach
- Choose ad placement
- Set up your budget and schedule for the Ad.
- Create the ad you want wit any of the formats of your choice.
- Then publish.
Facebook would review the advert to make sure it doesn’t go against the platform’s advertising policies. After that, it would be visible for audiences to see and interact with.