How Does Facebook Target Work? If you are new to Facebook, you can start with this Facebook marketing guide. Do not forget to come back to this article for a deep drive into advertising. In this article, you will learn how Facebook targeting works, and how to target ads. We are going to cover some of the common mistakes which some of the marketers make and the biggest factor in your ad’s success. The question is how do Facebook ads work?



We are looking at Facebook ads in several varieties. The Facebook ad works in a way that you can promote your page, post on your page, action users took, or on your website itself. Facebook has close to one billion and daily active users. So, it is absolutely critical that you target only those that are potentially interested in your business. Any audience that is not likely to convert to your actions is a waste of your advertising dollar. Facebook has offered you a wide range of targeting options that will help you find the right niche.

There are just two ways that you can create target audiences for your Facebook and your Instagram ad campaigns in an updated ads manager. You can create an audience on the go, as you set up ad campaigns in the audience section of the ad set. You can create an audience through the ad manager.

Facebook ads are targeted to users based on their location, demographics, and profile information; all these options are only available on the Facebook platform. After creating an ad, you can set a budget and bid for each click or thousand impressions that your ad will receive. These are the ways that you can target people on Facebook.

How to Target Audience on Facebook Ads

Once you are done installing the Facebook pixel, you can go to the audience manager to create a custom audience base on past website traffic. Choose between multiple options. From here, you can target anyone who visits your website.

  • Go to the audience section in your Facebook ads manager
  • After you finish installing the website retargeting pixel to your website, you can start forming custom audiences.
  • Select the website traffic option in order to set up a custom audience from your website.
  • You can as well include all the traffic from particular pages on your website and include other traffic
  • Select the particular audiences that you want and click “Create an Audience”.

Facebook Targeting Options 

How Does Facebook Target Work? To target the right audience, there are options to help you do so. Check the following options to help you get the right people. You can target people using their;

  • Location
  • Age
  • Gender
  • Language
  • Relationship status
  • Education
  • Work
  • Interests
  • Behaviors
  • Connections
  • Remarketing

How to Target Students on Facebook – How Does Facebook Target Work

Do you want to know how you can target students on Facebook? This is the very best article for you to read. To target students on Facebook, you can simply view these tips below.

  • Log in to your Facebook account
  • Click on the create an ad link on the right side of the Facebook news feed, beside the sponsored heed line
  • Hit on the green button that says “Create Ad” to begin.
  • Select the sponsored stories or Facebook ads.
  • Then click on the drop-down box beside the destination tab headline which determines the kind of page where the ads will appear
  • Enter the information for the title and body of the ad.
  • Then, click on the “Browse” button in other to choose an image from your device hand to derive to be displayed with ad
  • Click the drop-down boxes under the demographic heading to choose the age of the Facebook user that you want to see the ad.
  • You can enter any interest that you wanted to target by typing them into the text box under the interest heading
  • Scroll down to the education and work heading.
  • Select “In college”.
  • Type in the college, major, and graduation year of the college students you want to target with your Facebook ads.

These are the very basic step that you can take home. That’s how it works.


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