How to do a Facebook Ad campaign? How exactly is it done? If you want a relevant and strategic way to do your Facebook ad campaign, then this is just the right article for you. As would telling you about doing a Facebook ad campaign. Before you can do a Facebook ad campaign, you must have a Facebook personal account to connect your page with.
Lots of Facebook adverts on business have failed because they didn’t do the ad properly. In this guide, I will be telling you how to achieve a successful ad.
How to Do a Facebook Ad campaign
Creating your own ad campaign on the advertising platform is really simple and fast. But there are certain things you need to understand in order to create an ad that would be successful. A Facebook ad campaign is a way of showcasing your products or business on Facebook to reach out to the audience who are interested in the product to contact you on the sale. Ad campaigns come in different varieties; you can promote your business page, post you’ve made on the page, or the website itself. There are lots of Facebook ads to choose; they include:
- Collection ads.
- Video ads.
- Photo ads.
- Leads ads.
- Messenger ads.
- Carousel ads.
- Carousel Ads.
- Messenger Ads.
- Facebook Story Ads.
There are many more to be mentioned that you can use to make your ads depending on the type of product or item you want to advertise on Facebook. Firstly, you need to have a Facebook account to start the ad creating process.
Facebook Sign up
To create a Facebook ad campaign you will need a Facebook account. If you don’t have an account, you can follow the instructions below;
- Launch the Facebook mobile app or go to the URL at facebook.com.
- Type in the details on the form, your surname, first name, email address or phone number, and then a new password for the account.
- Select the date you were born and indicate the gender you are.
- Then hit on Sign up.
A confirmation mail will be sent to your mail or a code texted to your phone number. Type in the code into the text field provided or hit on the link sent to your mail.
You can log in to your Facebook account if you already have it. Follow the steps below;
- You can log in by going to the Facebook official site at facebook.com or you can open the mobile downloaded on your device.
- Type in your email address or your phone number and the account password.
- Tap on login.
If you typed in the details correctly, the Facebook account will be loaded on the device and you can edit and create your page.
Create a Facebook Page
Your Facebook business page is a medium through which you get your business to people out there. Using this page, you get to communicate your brand services and its products. From here, you also get to keep in touch with your customers.
What does this actually tell you? This amazing feature provides you with tools to help your business. To create a Facebook page, follow the guidelines below;
- Sign in to your Facebook profile.
- Then navigate and click on “Create”.
- Choose the page type you want on the next page.
- Type in your page name and select the category of the page.
- Fill in your street address, email address, and your mobile number. Then click on create.
The page will be created, add a profile image and a cover image. You can add a small description of your page, invite friends, and explore the page. Finally, publish your first-page post.
How to Set Up a Facebook Ad Campaign
Follow the instructions below to create an ad campaign;
- Select the objective of the ad campaign.
- Give a name for the ad campaign.
- Set up the ad account.
- Target the audience you want to reach with your ad.
- Select the Facebook ad placements.
- Set up the ad schedule, bidding, and budget.
- Then you create the ad campaign.
- Place the campaign order.
The Facebook advert goes live if its review is complete by Facebook and does not go against the advertising rules.