How Will You Leverage Machine Learning in Your Next Mobile App Project? Is machine learning in mobile apps important? Have you ever wondered how social apps like Facebook automatically tag you in your friends’ photos? Facebook was able to achieve this because it uses machine learning in mobile apps.
How will you leverage Machine Learning in your next mobile App Project?
But if you’d like to use machine learning in your mobile app, keep reading. Read on to discover reasons for mL application, mL application examples, and more.
The Impact of Leveraging Machine Learning in Your Next Mobile App Project
Here are the top five reasons to incorporate mL into your mobile app development.
Customization
When you add machine learning to your business, you can use different algorithms to look at data from different sources and make helpful suggestions for each user’s device. Moreover, you can learn various technologies, like who your potential customers are, what they like, what they can afford, etc.
So, knowing these aspects will help you boost your business’s sales and growth.
Offers an advanced search feature
With the advanced search feature, you can tailor your content to what the user is looking for and how they are using it. Machine learning searches result in a more SEO-friendly and contextual form for their users. But the algorithm learns from the different searches and works to give users the best results based on what they typed in.
Helps to Predict User Behavior
One of the major advantages of machine learning app development is that the algorithm can quickly analyze the behavior of the users by inspecting different kinds of data like age, gender, location, search histories, app usage frequency, and more. This is the key to improving the effectiveness of the app and the marketing efforts of your business.
More Relevant Ads
Through data management platforms (DMPs), some businesses have already used machine learning to figure out what users want and then serve ads that match those needs.
Improved Security Level
Machine learning can do more than just help you make a good marketing tool. It can also help you make app authentication easier and safer. However, many features like face recognition or audio recognition can be used as biometric options to secure users’ data. Moreover, businesses can use machine learning technology to enhance their apps and protect their data.
Reasons to build a Machine Learning App
Here are some of the reasons why most businesses build machine-learning apps.
- Most businesses record higher sales after ML integration.
- Machine learning technology predicts better user behavior, optimizes processes, and leads to up-sells and cross-sells.
- To refine marketing issues
- It helps several European banks increase new product sales by 10%.
These are some of the reasons why businesses integrate mL in apps.
Types of Machine Learning Algorithms for Android and iOS Apps
Machine learning is simply a technology of automated data processing and decision-making algorithms. Such algorithms improve their operation according to the results of their work. This is a form of “learning on the go.”
However, the more qualified data ML apps have, the more accurate the ML algorithm becomes. Machine learning employs the following three algorithms to create a model that uncovers connections:
Supervised learning: This happens when an algorithm learns from example data and associated target responses. But the data could also have numeric values or string labels like “classes” or “tags.” Afterward, when posed with new examples, ML can predict the correct response.
Unsupervised learning. This is when ML learns from examples without any associated answers. Although the algorithm determines the data patterns on its own,
Reinforcement Learning. This is when developers train ML algorithms to make specific decisions based on the environment. With this, the machine captures the best possible knowledge to make accurate decisions. On this platform
How to Apply ML to Mobile Apps in 2023
Below are the practical applications of machine learning and artificial intelligence for mobile apps:
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Chatbots
This is one of the most important parts of any business that wants to improve efficiency and drive innovation for both B2C and B2B businesses, on both mobile and desktop apps.
However, there are lots of benefits chatbots bring to businesses, and because of this, businesses have been using these applications, both externally facing chatbots and internal ones (HR).
Chatbots have been extremely helpful in assisting HR, saving nearly 70% of the time spent processing all of the employees’ repetitive requests and assisting HR in becoming a more strategic active entity of the business.
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Product Recommendations
Content recommendations can be made to users based on their preferences by using a recommendation engine. And it can be plotted based on the current content consumption patterns or based on the ratings they might have given for some other content.
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Image Recognition and Tagging
The mobile app can figure out what is happening or what is in the picture and tag it accordingly. This simply means that it is very easy for you to search for them without having to manually tag each and every picture you take.
Moreover, another interesting application could be to provide more information about an entity in an image by scanning it—identify the species of the dog/plant, identify the criticality of a medical condition such as a burn or skin disease, and more.
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Predict User Response
Chat, email, and content-writing apps can help the user come up with plausible responses without needing to type the whole thing. Think about how an instant messenger could suggest emojis to use based on the content and context of messages and the user’s preference for images. This is a huge time saver, as the user doesn’t have to fumble with the keyboard for these quick things.
Top Examples of Machine Learning Mobile Applications
Here is a list of some top examples of machine learning applications:
- Snapchat
- Tinder
- Spotify
- Yelp
- eBay
How to Use Machine Learning in Mobile Apps
Here are the practical applications of machine learning and artificial intelligence for mobile apps:
- Chatbots
- Product Recommendations.
- Image Recognition and Tagging.
- Predict user responses.
- Take note of and act on user preferences.
- Optical Character Recognition.
How is machine learning useful in mobile app development?
Machine learning algorithms improve the customer experience, maintain customer loyalty, increase engagement, and so on. This technology is best for any mobile business app that needs predictions and has a large enough data set.
How to use machine learning in app development
The process to integrate machine learning into the mobile app development process is basically the same. But developers need to use tools like Python, Java, and SciKit to make the ML program and then add it to the mobile app. So to hire the best ML developers from a company, you can try DevTeam.
How to implement AI and machine learning into mobile apps
Below are some of the ways you can integrate AI into a mobile app.
- Optimize the search process of the mobile application.
- Integrate audio or video recognition in the app.
- Learn the behavior patterns of the app’s users.
- Set up an intelligent and friendly digital assistant.
