Instagram Reels And How To Make Them More Engaging? The Instagram reel is a way to create fun, amazing and engaging video content. Although the video content is strictly available to about 50 countries including the US. You can record and edit together about 15 to 60-second video clips set to music and share them to your Stories, Explore Feed, and the Reels tab on a user’s profile.
However, on the Reels button, instead of only seeing Reels from accounts you follow as you scroll, you would rather see Reels from popular and trending accounts on Instagram.
When creating a Reel, you can either choose to film video clips on the spot or upload a pre-edited video from your camera roll. If you’re like the clips, you can use the draw and text tools and choose from a selection of Instagram stickers.
So, before you jump into creating an Instagram reel, you need to find out how to create engaging Instagram Reels. This post will help you with steps on how to make fun and engaging Instagram Reels
Instagram Reels And How To Make Them More Engaging
As of 2020, over 200 million Instagram users visit at least one Business profile per day. So, there’s a lot of traffic and noise on the platform. However, with the new interface layout, it’s clear Instagram Reels is the platforms’ next major focus.
Therefore, what you should be asking is how you can make your Reels to be more outstanding and engaging. So, to discover key elements to creating original and engaging Instagram Reels read the section below
Best Way To Make Your Instagram Reels More Engaging
Here are tips on how to make your IG Reels outstanding.
Inspire Creation
IG hopes viewers on the platform see a Reel and want to replicate it on their own profile. The major factor here is to create something others can recreate while incorporating their own creativity on it, just like most challenges we see on the TikTok platform.
Share Unique Content
Try to make your content different from other people’s content. Make your content with a consistent format and theme that people can recognize you for. Try to always create a pattern that followers can recognize you for and look forward to.
Keep Your Reel simple
Ensure you record with your phone and use effects in the Reels camera. This ties in with inspiring creation — because if you have something too high-end, it’s not easy to replicate.
Always Keep it Relevant & Relatable
One thing about making an engaging Reel is that viewers want to be able to see themselves in your content and relate to it. However, try to always include something that’s “of the moment” in your Reels. Maybe you want to create content around a certain time of year, day of the week, or a cultural moment — from politics to music to gaming and more. Try to either add a trending song to your Reel or add music that’s relevant to the content you’re creating.
Story Telling
Telling a story is one of the important things to all marketing strategies and should trickle down to each piece of content. So, try to tell a story, in the story you can make your audience part of the story and make it an interesting one.
Make a Fun Surprise / Twist – Instagram Reels And How To Make Them More Engaging
Twists and surprises are one of the essential platforms of TikTok storytelling and the same goes for IG Reels. The video from Sidney Raz went “viral” because it was relatable, simple, told a story through text and music, and had a hilarious surprising twist at the end. Especially to note, the music in the video helps tell the story of the video. Though not every Reel needs an unexpected ending it’s a great way to throw in once in a while to keep your audience on their toe.
How to Create Instagram Reels
You can create Reels in three different ways: the Instagram home screen, the Reels tab, or the Instagram Stories camera. To create an Instagram Reel using the Instagram Stories camera menu, do the following:
- To access it, simply launch the Instagram Stories camera and find the Reels icon located either between the default Normal mode and Create mode or on the bottom menu next to “Story”.
- Select your audio by tapping the music icon
- Choose the speed of your video by pressing the play icon
- Decide the video length.
- Once you’ve decided on your video length, you can choose how long your clips will be by selecting the stopwatch icon. So, when you set a timer, there’s a countdown before the recording starts. You can choose between a 3 second and 10-second countdown.
- To change the countdown duration, click the number next to “Countdown”.
- One can scroll across to apply effects or AR filters to your Instagram Reels video. You can choose to use any previously saved filters or you can scroll to the end and click on “Browse Effects”.
- You can either hold down the record button to capture footage or upload video footage from your camera roll.
- If you want to trim or delete any of the clips you’ve filmed, press the back arrow to the right of the record button. Click into the individual clip you want to edit. Either tap the scissors to trim and the trash to delete.
- You’re OK with the result that is fine but if not, you can use the draw and text tools and select from a number of Instagram Stickers.
- If you’re creating a video with a voiceover or dialogue, be sure to add closed captions to your videos.
Still on creating Reels: When adding text to your videos, keep the text placement in mind. Because when you share an Instagram Reel to the feed, Instagram crops it to 4:5 dimensions. So, to avoid important text from being cropped, keep your text close to the middle of the screen.
After that, you can now share your masterpiece to your Stories, Explore Feed, and the new Reels tab on your profile.
