Marketing on Instagram is one of the best tools for every marketer out there. Do you know that Instagram is more than just videos and photos? I bet many people don’t know about this. If you have been paying good attention to the internet, then you would find out that Instagram is one of the best social media marketing platforms in the world today.
While the vast majority of the users and account holders on the platform just want to post videos, share photos, and communicate with friends and family, the business-minded persons on the platform have been doing their marketing business and in the process making a whole lot.
In this article, marketing on Instagram, I will be giving you exclusive tools and tips on how to successfully market your business on Instagram.
Marketing on Instagram
Marketing to me should be the foundation of every business. I mean what is the idea of starting a business if you don’t have plans of expanding or getting conversions? With more than 500 million active users on the Instagram platform, it is the perfect social media platform to market your goods and products and in the process get the global recognition you have always been vying for.
Instagram is a social network that gives and provides a platform to reach potential clients and customers in every corner of the world. But in order to market your brand successfully on the Instagram platform, there are things that you need to know and consider.
These are things that users on the platform don’t know about. And since they are doing it the wrong way, they have not been getting their desired results. Well after going through the contents of this article I bet you will have all it takes to successfully market your brand on the Instagram platform.
Marketing on Instagram Made Easy
In a bit and in this aspect and paragraph of this article I will be going through some steps with you on how to effectively market on Instagram. Before you start marketing on Instagram, you will need to improve your following on the platform on a consistent and steady basis.
The aim of this is due to the fact that the larger your audience on the platform the greater your chances of getting what you want. And guess what? Marketing on this platform is mostly free. So all you have to do is to continue reading as this is the only possible way of getting access to the information that will be shared regarding marketing on Instagram.
Make Use Of Instagram Free Tools
When marketing on Instagram it is very important that you make use of the free tools it offers. It is just only recently that the platform started rolling out its business profiles which are very similar to that Facebook’s own business profiles. These business profiles on Instagram have call-to-action buttons that will make your visitors active in your business.
These tools also give you analytics and engagement data. If you are marketing your business on Instagram with your personal profile, it is very important that you convert that account to a business account as soon as possible.
Cross-Promote Instagram Posts
The chances that you have business profiles on other social media platforms are very high since you have one on the Instagram platform. And since you want to get more Instagram followers to engage with your brand, post on other social media platforms, and invite users on these platforms to follow your Instagram profile, it’s that easy.
Well, I am not assuring you that the followers will come flooding in immediately, but surely with time you will get conversions and it shouldn’t take time.
Post Only When Relevant
You don’t want to overwhelm your audience on Instagram. A good marketer does not promote in such a manner. When posting on the platform, make sure you do only when it is needed and important. The aim and goal here are to make your brand stay relevant. When you post frequently and at all times on the platform, it may make your followers want to unfollow you because they will feel like you are pressuring them or you are upon their faces.
While there is no steady and ready formula for posting, you will need to understand how your audience works. Calculate the days of the week where you get the highest engagements and try to post at most twice daily.
Try Making Use of Hashtags
Hashtags are very effective when utilized in the right way. You should create an interactive hashtag to get engagement with your brand. Create and make use of hashtags that people search for. Create a hashtag for your customers to use to tag the photos of products they purchase.
This will cause more users and followers to use the same hashtag and post images of your products purchased. And when a customer posts with your hashtag, they are exposing your brand and product to their own community on Instagram.
How Effective is Instagram for Marketing?
Instagram is a highly effective platform for marketing, especially for businesses that rely heavily on visual content. Instagram’s popularity and visual nature make it an excellent tool for building brand awareness, reaching new audiences, and engaging with existing customers.
According to a survey by Bloglovin, 59% of micro-influencers stated that Instagram is the most effective platform for engaging audiences. Furthermore, Instagram’s engagement rate is one of the highest among all social media platforms, according to a study by RivalIQ.
Instagram also offers a variety of marketing features and tools, such as Instagram Ads and Instagram Shopping, which allow businesses to promote their products and services more effectively. Overall, Instagram can be a powerful tool for businesses looking to connect with customers and grow their brand.