Just like most social media platforms, do you know that you can advertise on Pinterest? Yes, this is very true about this coal media platform. But it is quite unfortunate as many people don’t know about it.
Pinterest as you may have learned about, maybe during your time on the platform or via my various article regarding the platform is a unique social media platform. Pinterest is a very visual and graphic platform. And who doesn’t like more graphics and fewer texts? Well everyone loves this and this is what this social media platform offers.
This is a place where people all over the world visit to get inspiration making it the best and perfect place to place your ads. In the course of this article, I will be guiding you on Pinterest advertising and how to go about it.
What is Pinterest advertising? For every business to succeed in today’s very competitive market, they will have to engage in the business of marketing and advertising. It’s just the basic and simple truth.
Truth be told I haven’t seen a business that doesn’t indulge in marketing although there are some. And the difference between a business that does marketing and one that does not is very clear.
Businesses doing marketing and advertising are better in every way in terms of exposure and revenue generation. Businesses that know just how advertising is important to their growth strategy are already advertising on Pinterest and if you own a business, it is time you get in on the act too.
The way the Pinterest platform is organized it is hard to tell from the ads to the ordinary pins. There actually is no difference. The advertising on this platform goes well with pinners that they actually find inspiring.
This platform is a discovery platform just in case you haven’t made use of it before. And a survey shows that 73% of the pinners on the platform agree to the fact that content from brands makes the platform more useful and interesting.
Why Advertise On Pinterest
The answer to his question is very simple and basic. The same reason why people advertise in the first place is the reason why you should advertise on Pinterest, to see your business grow. This platform is a place to earn awareness.
With the platform’s 250 million active users, this is the perfect place to get considered and taken seriously in whatever form of business you are in. Do you know that 98% of the users on this platform say that they have tried new things that they found on the platform? When compared to 71% of other social media platforms, Pinterest is way better.
Types Of Pinterest Ads
Advertising on this platform is interesting as discussed already. But here is something you also need to know about this platform in terms of advertising. Knowing the right type of ad for your business is very important.
An advertising format may work very well for a business, but may not work well with other businesses. Therefore before you start advertising on the platform, it is very important, you know the format that is best for you.
There are four major types of advertising on Pinterest and they are;
- Promoted app pins.
- Standard pins.
- Promoted video.
- Promoted carousels.
This is the basic ad format on the platform. This very ad looks like a normal pin on the platform that you wouldn’t even notice it has been paid for to be promoted on the platform.
These ad pins appear alongside organic content and they, therefore, feel like normal. But do you know that these pins get to a wider audience across the platform? This very type of ad on the platform is ideal for increasing your brand awareness, growing your sales, and boosting traffic.
Videos time and time again have been known for catching people’s attention. On this platform, while scrolling through, you just might run upon them. They are so attractive and compelling that it is hard not to give in to them. This type of ad is best for increasing awareness of your brand.
This ad is a very unique one and as the name implies it allows you to upload up to five cards on a single pin. Each of the cards uploaded can then carry their very own piece of information including image, description, and title, and landing page.
With this type of ad, you get to portray more pieces of information and engage pinners better. This ad practice is best for increasing brand awareness and boosting traffic.
Promoted App Pins
This type of ad placement on the platform helps people discover and download apps without having to leave the platform. It features an install button right from Pinterest. This type of ad will help you gain awareness for your app and drive app downloads and installs.
Pinterest Ads Availability
Although a Pinterest feature, advertising on Pinterest is only available to selected regions across the globe, and in a bit, I will be sharing them with you. Ads are available in the regions below;
- The Czech Republic.
- The Netherlands.
- New Zealand.
- The United Kingdom.
- The United States.
If you are located in a region outside the ones listed above, then you cannot place as on Pinterest at the moment.
How To Create Ads On Pinterest
Creating ads n Pinterest is easy. But before you can do this, you will need to have a business account. If you do not have a business account on Pinterest, you will need to either set up one now or upgrade your personal account to a business account. Follow the steps below to create an ads campaign on Pinterest;
- Login to your business account on Pinterest.
- At the top of the Pinterest screen, click on ads.
- On the next page, click on the create ad button.
- Select your campaign goal and add your campaign details.
- Click on ‘continue’ and then head on to start the creation of your ad groups.
That’s all about creating ads on Pinterest. Ad just as mentioned, you will need to have a business account in place.