Have you heard about SEO Marketing? The use of the internet and different social media platforms to promote our business is fast becoming a norm in our technological society. Everyone now is into one form of online marketing or the other. The use of SEO Marketing is no exception.  What is SEO all about, you may ask. Relax and learn all there is about SEO Marketing. Let us get started!

SEO Marketing


SEO Marketing is an online marketing strategy used to put up your SEO content and make it more visible in order to attract more visitors to your website. This is all about the strategic and tactical use of the tools of SEO in online marketing for promoting your business. This form of marketing combines the use of on-page, off-page and technical strategies to get the job done. Now let us learn more about the tools used for SEO.

 What is SEO

SEO is just the acronym for Search Engine Optimization.  SEO is the practice of improving the ranking of your website on the Search Engine Results Page (SERP). This is widely used as a relevant strategy by Digital Marketing Agencies, SEO content writers, and other individuals also involved in online marketing.  There are three major types of SEO. They are on-page SEO, off-page SEO, and technical SEO. Their overall goal is to get the ranking of your website up on search engines and also cause traffic on your site.

SEO Marketing Tools

There are several tools on SEO Marketing, which when properly and tactically used, can yield the benefits of SEO in your online business. Going through the internet, you would see a whole lot of suggestions on so many of the marketing Tools. Here in this guide, we would give the very basics of the tools of ineffective marketing. The tools are listed below.


A keyword is another vital tool used when carrying out online marketing. Thorough research on the keywords to write on should be done. This would give you an insight into what your content should contain. Keywords play an important role here because this would link your content to search engine results pages.  It is advisable to always place your keywords in your headers, title, and at least the first three hundred (300) words of your write-up.

Backlinks analysis

Backlinking your site in content to social media platforms also helps cause traffic on your site. This could be done on other people’s pages and social groups. Make sure to share valuable content with their desired audience. This is one very effective tool owning to the fact that there are a lot of persons acting on social media platforms today. You could also monitor your backlinks views and progress.

Google Trends

Google trend is all about knowing what those around are searching for the most on search engines. This detail could help you build your list of keywords. This would also help you track where visitors to your website come from.

Social Media

The use of social media as an SEO Tool is of great benefit. Imagine the number of persons you could reach out to with your business on social media. That is why most online marketers make use of it. That customer base obtained from social media is huge that is why it is not overlooked.

Content writing

SEO content writing also goes a long way in online marketing that is why it is an important tool for SEO Marketing.  Getting great content and using the right keywords is key. Do not fill your write-ups with just keywords but with valuable information to keep your readers and visitors to your site captivated.

Having gone through this article, you should rest assured of your knowledge of this form of marketing.


Please enter your comment!
Please enter your name here