Do you know how to go about social media marketing for Facebook? if you don’t know how to go about it and you are an online marketer, then this article is for you. It is a must-read for you as  I will be telling you of one of the top guns presently in the world of social media marketing right now.

Social Media Marketing For Facebook - Facebook Marketing Tools | Facebook Advertising on Marketplace

If only you can go through this article from the beginning to the end and adhere to every piece of information I will be sharing, then you will have a shot at a seat at the table where other top social media marketers are sitting. Let’s go!

Related: How to Use Facebook Marketplace for Business – Facebook Marketplace | Facebook Marketplace Online

Social Media Marketing for Facebook

There are two types of marketing, online and offline marketing. And in online marketing, there are various types, but I will be focusing more on the social media type of marketing. Social media marketing is one of the recent forms of online marketing, but do you know that this form of marketing has gained more fame among users than the other types of online marketing?

Yes, this is true. Millions of businesses out there today, both big and small are now connecting with people on Facebook. Facebook currently is one of the social media platforms to be on and businesses and brands know about this. It’s very possible that every member of your family and those in your friend circle own a Facebook account.

This is very much possible. Imagine a platform visited by over two billion people worldwide. And you as a marketer have your business on that platform armed with the right tools, trust me when I tell you this. You will get results.

Facebook Marketing Tools

On the Facebook platform, there are lots of tools that one can use for marketing. Literally everywhere on the Facebook platform can be used for marketing, but only if you know how to. Tools on the platform that can be used for marketing are;

  • Facebook timeline.
  • Facebook business pages.
  • The Facebook business groups.
  • Facebook advertising.

For a better understanding and a clear view of what I mean, I will be explaining them to you separately.

Facebook Timeline for Marketing

The Facebook timeline is a feature on the Facebook platform. With this feature, you can share your posts, experiences, photos and so much more. With this feature, you can easily edit your personal profile. You can also update your status here. You might be wondering about the relation between this feature and marketing on the Facebook platform, here it is.

When you post photos and updates your status on your timeline it appears on your friend’s newsfeed. This means that your contact on Facebook will be able to see your posts such as photos, status, and also adverts regarding your business.

When they click on your business link, they will be given the ability to learn about your business and they, in turn, can spread the word to their own contacts by sharing your post.

Facebook Business Page

The Facebook business page is a feature on Facebook that is prepared specially for businesses. A page on Facebook is a place or feature where users mostly businesses can connect with their fans on the social media platform. With pages on Facebook brands and businesses can build a strong base with their customers and clients.

On this platform, you can easily update your followers or customers on activities regarding your business. This platform gives you an edge as it keeps you connected to your existing customers and also opens up possibilities to meet new clients.

How to Create a Facebook Page

Creating a Facebook page is easy. Another thing about this platform is that it is free. You don’t have to pay or subscribe to it in order to make use of the feature on Facebook. To create a page on Facebook, follow the steps below;

  • Go to Facebook Page Create.
  • On the Facebook page’s page, select the type of page you want to create.
  • Enter your details in the registration form on the next page and follow the on-screen instructions to successfully create your Facebook page.

Follow the steps above correctly and you will create your account successfully.

Facebook Business Groups

A Facebook group is another marketing tool on the platform that most people on the platform take for granted. A group on Facebook is a place or room, where like-minded people meet and share ideas and common interests. On this platform on Facebook, there are various types of groups.

You can then select a group that suits your marketing strategy and share your business links there. It’s that simple. This marketing tool on Facebook has shown its worth over time. It is a really good marketing tool and if you haven’t made use of it before, you need to start making use of it now.

How to Join a Facebook Group

This marketing tool on Facebook is also free. You don’t pay for anything or making use of it. Joining a group on this platform is also easy, but only if you know how to. To join a group on Facebook, follow the steps below;

  • Go to and log in to your account.
  • On your Facebook account page, click on the ‘group’s tab at the top of your Facebook account page.
  • On the Facebook group page, click on the search bar and enter your keywords.
  • From the search menu, click on the group you want to join.
  • Click on the join tab below the cover photo of the group.
  • Choose to join the group as a page or a profile.

Your request to join a group will have to be reviewed by the group admins before your request will be accepted.

Facebook Advertising

Facebook advertising is the only paid marketing tool on the platform. Unlike other tools on this platform (Facebook), you will actually have to pay to make use of it. But this is the most effective marketing tool on the Facebook platform, give or take.

With advertising on the Facebook platform, your business and brands will reach people and places you never thought possible. Creating an ad campaign on Facebook is easy. You will need to follow the on-screen instructions carefully.

To create an ad on Facebook, go to Facebook Ads Creator. On the Facebook advertising page, select our campaign objective, set your audience, ads placements, your ads budgets, and schedule, and others.

Facebook Account Sign Up

Without a personal Facebook account, you will not be able to carry out any form of marketing on the platform. Therefore before you start marketing, if you don’t have a Facebook account, you need to set one up. To create a Facebook account, follow the steps below;

  • Go to Facebook.
  • Enter your personal details in the spaces provided.
  • Click on ‘create account’, when you are done.

You may be required to verify your account by your phone number or email address.


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