Social Media Marketing: Benefits of Social Media Marketing

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What is social media marketing? Social media marketing is one of the methods of online marketing. This very type of online marketing strategy is the use of social media platforms such as Facebook, Instagram, Twitter and so many more to connect with a targeted audience to increase and build your brand and also drive web traffic.

Social Media Marketing

Social Media Marketing

This is one of the newest forms of online marketing. It is one of the newest forms of online marketing but also this type of marketing is one of the most effective means of marketing. Most online and digital marketers do not know the benefits and usefulness of social media marketing. This type of marketing involves creating and publishing great content on your social media profiles and also in the process engaging your followers, analyzing results garnered, and running various advertisements.

The best and most famous social media platforms at the moment to market your brand are Facebook, Instagram, Pinterest, YouTube, Twitter, LinkedIn, and Snapchat. At first, social media marketing started out with publishing. And this involves businesses sharing their contents on social media platforms to generate traffic to their websites and sales, hopefully.

These days, many businesses use social media platforms as their default platforms in marketing their brands, products, and services in a range of ways. The five core pillars of social media marketing include;

  • Strategy.
  • Planning and publishing.
  • Listening and engagement.
  • Analytics and reporting.
  • Advertising.

To learn more of these core pillars of marketing online, check buffer.com here.

Benefits of Social Media Marketing

Marketing your products and brands on social media platforms can be very beneficial. But only if you know how to go about it. Social media marketing is one of the few if not the only type of marketing strategy that can be used by any type of business. And those businesses that know of the benefits of marketing their products on social media platforms continue with the practice and have even made it their default means of marketing.

Facebook as a social media platform is one of the best and most visited platforms in the world. With over two billion weekly users, the visitors and users of this platform can be seen all over the globe. The platform can be sued for just about anything. With this, do you now see why it is one of the most used platforms when it comes to social media marketing?

Imagine running ads on this platform? This means that your products will be exposed to over two billion people worldwide and across all demographics. Some of the benefits of marketing on social media platforms are;

  • Marketing your brand on social media platforms will help create recognition around your brand.
  • It generates conversations around your brand with people from all over the world.
  • You also get to learn how to easily connect with your audience through social listening.
  • Helps tell the story behind your brand.
  • Gather data from various audiences’ research to improve on your business.
  • With this type of marketing, you get to provide a customer service that will keep your followers happy and relevant.
  • Build and grow customer loyalty.
  • Generate referral traffic to your blog or website.
  • Helps with link building.
  • And lastly, it is mostly free unless you want to opt for paid advertising.

These are some of the benefits of social media marketing. With this, if you have not tried marketing your business and brand on any social media platform before then you should.

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