What are The Facebook ads? This is the first question that would come to the mind of any person seeing this for the first time. ‘The Facebook ads’ are the ads you see running on the Facebook platform. They can also be reoffered to as paid or sponsored posts on the social media platform. With the definition, does it mean that Facebook is more than just a social media platform where people visit to socialize and pass time? Yes, Facebook is more than just a social media platform. In fact, Facebook can be anything you want it to be. It can be your own haven or a go-to-place for solace. It can also be your own business platform. Whatever you want it to be, Facebook has got you covered on all sides.
The Facebook Ads
Facebook as you should have known already by now is a great tool for both large and small businesses. Over 1.6 billion people globally are connected to a small business on Facebook. Did you know? I bet you didn’t. Facebook is one of the biggest and most visited social media platforms in the world. This social media platform is visited by users all over the world. Facebook as a social media platform is visited by approximately two billion people weekly. This alone makes it the perfect place to advertise your business. Facebook will give you and your brand an exposure you are not likely to get or find on any other platform.
Anyone can advertise on Facebook as long as he or she meet up some criteria. You really do not need to be an expert on social media advertising to be able to advertise on Facebook. With the advertising tools on the platform, you can easily create and run campaigns on the platform all by yourself. No matter the kind of audience you are looking for, you will find them on Facebook. And this is because the platform is used by over two billion people on a monthly basis.
What You Need To Create Ads On Facebook
Creating ads on Facebook as established already is simple and easy. However, there are some terms and conditions you need to know about. Before you could run ads on Facebook, you will need to have a Facebook page. If you, therefore, do not have a Facebook page, you will need to set up one now. And before you could set up a Facebook page you must have a personal Facebook profile.
Lastly, it all boils down to you being a registered account holder on the platform. If you already have a Facebook account and you do not have a Facebook page, go to the Facebook Business page create to create or set up your own Facebook page now. If you do not have a Facebook account or a page in place, go to Facebook Account Sign Up page to create an account or a personal profile on the social media platform.
How To Create A Facebook Ad
Creating an ad on Facebook once more is an easy task. There are however three types of ads, namely;
- Promote your page.
- Boost post.
- And promote your website.
If you feel or wish to boost your audience on Facebook, then the ‘promote your page option is best for you. If you want to get more engagement on a post on your Facebook page such as likes, comments, and shares, then the boost post option is best for you. Lastly, if you want people to visit your website and get more traffic, then the ‘promote your website’ option is best for you. To create ads in the ads manager platform on Facebook, follow the steps below;
- Go to the Facebook ads manager page here.
- In the ads manager page, click on the +create tab to open a ‘create a campaign’ window.
- Select the basic setting for your new campaign, your ad set, and your ad.
- After setting everything you need to set, select continue to move to the editing pane of your campaign. In the editing pane of your campaign, you will have to choose a campaign objective, audience, the ad placement, and ad format.
- When you are ready and your campaign is all set, select publish or close to save to draft.
That’s all you need to do to create an ad campaign on Facebook.