If you make use of this video-sharing social media platform for your business, then you should check out the use of TikTok Advertising. As business owners and marketers, you all need to give your business a broader reach, as it gets to attract a larger audience. But how can you do this?
It’s easy! What you have to do is advertise to these people. Currently, there are so many online platforms that offer this chance to marketers and business owners out there. With this, let’s proceed further.
With over 500 million active users from all over the world, TikTok Advertising is one of the best decisions you could ever make for your business. This social media platform provides amazing opportunities for marketers who are also advertisers. Not only has this platform surpassed others in popularity, but it has dominated the market of online advertising. Truly, this app is shaking the world of marketing.
In the year 2019, this app launched its beta version through which it offers ads (advertising) opportunities to businesses out there. With this, you should know that it is possible to advertise your business, products, and services. However, you should make sure that your business and brand meet the requirements of advertising on this social platform. In this article, you will get to find out the factors you need to keep in mind.
TikTok Ads 2024
In this part of TikTok Advertising, you will get to know if TikTok is good for your business or not. You will also get to know if you should advertise on this platform. Before getting started with TikTok Advertising and getting the effectiveness of these ads, there are things you need to keep in mind. With the factors below, you will get to understand if your advertising on this social media platform is right for your business or not.
A Targeted Audience
The result of these ads actually depends on the people who are your audience. If you actually attract audiences who are adults and offer services related to bank accounts or hosting platforms, then this will not be the right place for you. However, if you have younger audiences, then this is just the perfect place for you, as this social platform is filled with people younger than 30.
High-Quality Visual Skills and Marketing Content – TikTok Advertising
To become successful on this social media platform, TikTok, you will need to share a good number of high-quality visual content. You need to create and share quality videos that can represent and advertise your products in ways the users of this social platform will accept. This is because this platform is based on video sharing and everybody shares content through videos on this platform.
TikTok Advertising Budget
These ads are new to the platform and have been on the beta version for some time. With this, there are still few ads on the platform. Small brands out there are hard to find on the advertising platform on this social media. However, bigger enterprises are the ones found here. The thing is, it is less affordable for smaller brands because it is not commonly sourced. However, this is why it is effective and unique. If you can afford it, then you should waste no time.
TikTok Advertising Cost
If you have been following this article carefully, you need to know that TikTok Advertising is more expensive than a few other social platforms out there. However, it is because it is still new and rare. The cost of advertising on this platform starts at an average of 10 dollars per CPM (cost per thousand). From here, it can go up to the cost of $300,000 as the campaign gets larger.
However, you should note that advertising here is worth the cost if you meet up the requirements for an ad on this platform.
How to Advertise on TikTok
If you are ready, to begin, to advertise on this platform, then you should check out the steps to advertising on this platform. Here are the steps to create your ad.
Sign Up for A Tik Tok Ad Account
- Visit the site at https://ads.tiktok.com. This is because it is different from your personal TikTok account and profile.
- On the homepage, click on “Create Ads”
- Follow the instructions to create an account
Create the Ad
After the first step, go to the ad account dashboard given to you. To create an ad, follow the steps below.
- Access the TikTok ad dashboard
- Click on “Campaign”, which is at the top of the page
- Click on “Create”
- Choose your marketing goals, which is the action you want to be taken on your business
- Set a name for the campaign
- Add the budget for your ad
Define your Ad Target and Position
The positions have to do with where you want your adverts to be displayed on the platform. You may want them on your video feed or stories; it’s your choice. You can also place your adverts on other social platforms related to the TikTok platform.
The next step is to set who you want to see the adverts. You can choose your audience.
Choose your Ad Budget, Schedule, and Budget Pacing
You also have to provide the amount you want to advertise with, the speed of the ad, and the duration of the ad on the platform.
Set your Marketing Goal and Objective
This has to do with setting the objective for your business. What action do you want to take on your business? Traffic, conversion, impression, and so much more.
Create and Design Your Ad
You can now create and design your advert. We have reached the end of creating your ads. This is how it works.