Why You Should Leverage App Marketing After App Launch? If you intend to launch or have already launched a mobile app without marketing it, you need to know why it is important to conduct app marketing right after launch.
In this article, you will get the full details on the importance of app marketing after the app launch.
Why You Should Leverage App Marketing After App Launch
Find out the importance of app marketing after the product launch and how it can boost your online business and generate a better ROI. Due to the increase in mobile apps’ influence, mobile app development companies are crowded on a daily basis, which is one of the reasons businesses that have gone mobile aspire to make their brand’s presence more powerful and reachable to customers. So as a result of the increased demand for mobile app development and launch, mobile app marketing is also proliferating.
Before revealing reasons for app marketing after development, find out what app marketing is about in the following section.
What is Mobile App Marketing?
App marketing is about creating marketing campaigns to reach users at every stage of the marketing funnel. That is to say, app marketing aims to attract the largest possible number of users for an app or widget and thereby generate revenue.
However, with application marketing bolstering mobile commerce, shoppers enjoy making purchases through mobile apps.
8 Importance of Mobile App Marketing After the App Launch
The major aim of going for mobile app marketing is to reach out to potential users and make them aware of the product/services you’re offering. Here are the advantages of app marketing after launch:
- Enhanced user engagement
App marketing is one of the best and most popular ways for businesses to boost user engagement and promote their products. It helps your app to potentially engage the right customers, boosting product sales in several ways.
- Greater User Acquisition
Mobile app marketing really contributes to driving app user acquisition. And by leveraging social media channels and funneling traffic to your app store page, you can drive organic growth and also help your users find out about your app and, ultimately, about your latest launches.
- Amazing Brand Recognition
Brand recognition is one of the basic expectations of an app owner. All business owner wants his/her business to excel. And once you harness the mobile app marketing, your brand reaches the right people, and they start recognizing it, which will lead to maximum purchases and result in greater revenue.
- Establish two-way communication.
These days, establishing excellent communication with your users is really critical. The more aligned your app experience is with a user’s needs and preferences, the more likely a user will continue to use your product. For example, brands using in-app messages to communicate with users see user retention within 28 days of receiving messages that range from 61% to 74%.
After launching your app, if you get users to install it, you can leverage push notification marketing to inform your audience about your latest happenings, including product launches on different kinds of devices. This is one of the importance of app marketing after launching.
- Generates Higher ROI
Mobile app marketing, when done well, will increase your chances of improving your ROI. However, encouraging social media shares, offering rewards, providing value to users, and utilizing targeted marketing are some of the best practices for strengthening ROI with mobile app marketing.
- Increased Purchases Through Apps
As there has been a massive growth in mobile usage, shoppers are enjoying their online purchases through mobile apps. Due to this, businesses need to leverage app marketing after product launches. Mobile app marketing can make your products seamlessly and safely reach out to your customers.
- Massive SMS clicks and open rates
SMS text messaging marketing’s response rate is 45% vs. email response rate of 6%; this means that the SMS open rate is 7.5x higher than email. However, if you launch your product and you want the maximum number of users to know about it, leveraging mobile app marketing via SMS for your product is a very good choice. And also, it will get you more clicks than emails, increasing the chances of people buying your product.
How do you market a newly launched app?
- Host an app launch party.
- Utilize your mobile-friendly website.
- Make sure your app’s branding is on point.
- Conduct market research with your target audience.
- Reach out to influencers.
- Write blog posts about your app.
- Leverage dedicated landing pages.
Why is marketing important for apps?
Mobile app marketing offers beneficial branding that supports and scales a brand’s image across digital platforms. And with the use of relevant channels and engaging storytelling, brands can catch the eyes of the audience almost instantly and gain prominence.
What are the five strategies you would use to market the app?
Here is App Marketing Strategies Proven For User Acquisition
- Build an app landing page.
- Captivate your audience with video.
- Get Your App Rated and Reviewed
- Utilize the viral loop.
- Create a press kit.
- Run App Store ads.
- Optimize for app stores.
How do you attract customers to your app?
Here are the best ways to encourage your customers to download and use your app.
- Create offline campaigns.
- Promote your app on your website.
- Create email marketing campaigns.
- Use social media.
- Ask new members to download the app when they join.
- Convert current app users into brand ambassadors.
- Internal competition.